Collaborating with T&Pm and HELO, we embarked on a journey of AI discovery for Mars Wrigley, featuring the controversial and entertaining, José Mourinho.

Ideas evolved and multiple technologies were explored resulting in the creation of a cutting edge fan experience, Snickers José Mourinho ‘Own Goal No-Nos’.

Together with HELO director, Kyle Ruddick, we developed a bespoke ‘chain of thought’ architecture using 8 different AI modules to generate entirely custom content for sports fans across the UK.

10,000+ Unique user generated videos.
60 hours - Branded content.
2 min - Per engagement (sticky experience).
4x - Industry CTR.
IP Development - Deploying tech to new markets / talent.