‘Astro Dog’ Concept
MC Saatchi
Pogo
Working with Pogo, we co-wrote and ran a series of AI Up-Skill workshops which involved exploring AI tools that could augment and enhance the creative and design teams within MC Saatchi, London.
As part of the day, we did a deep dive into video gen, specifically looking at Runway ML. I demo’d the various features and experimented with the impressive ‘References’ tool which enables the creation of characters and b-roll footage / environments with a impressively consistent look and feel.
‘Astro Dog’ was a by-product of my session and I found myself rapidly creating more and more content, aiming to create a Saturday morning type of opening credits sequence, similar to what I watched as a child in the 90’s.
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It is by no means perfect. I often struggled to get the shots I really wanted (prompt adherence) and became frustrated that when I did nail the perfect image, the resulting video output via Gen 4 (Turbo) was sometimes extremely random.
That all being said, it provided an opportunity to make something that would have previously been impossible as an individual, enabling me to reconnect with a creative side that studied film and animation at university several years ago.
An unexpected by-product of this tinkering was the supremely catchy theme tune that I generated via music AI platform, Suno which I have been singing to myself ever since.
